Actor, Kunle Afolayan had in series of videos criticised current marketing strategies used for cinema movies.
While addressing his colleagues on his approach to filmmaking and profitability, the filmmaker during the launching of his movie ‘Anikulapo’, said “There is no competition between us. I don’t just want N1 billion or N2 billion in the cinema that I won’t be able to personally receive N10 million from.”
Also, when asked why he does not collaborate with cinema, Kunle Afolayan, during his recent appearance on ‘Lagos Business of Film Summit’, said “I want to make a film if you can guarantee I don’t have to dance to sell. We need to come up with other strategies. How do we sell without exhausting ourselves? I don’t know how the likes of Funke Akindele and others are doing it. Creating skits every day, changing costumes all the time. I can’t do it.”
However reacting to his cmments on her Instagram story, Funke who attribute Kunle’s statement to jealousy, said “I’m not the one hindering your progress. Ka rin ka po, yiye ni n ye ni
“If you can’t beat them or join them, create your own path. No allow jealousy burn you. The sky is so big for everybody to fly. Eyin Werey jojo. You can do it! The opportunities are endless, and everyone has their own path. I’m focused on mine, and I have faith in God’s plan for me.
“Go ahead and create alternative promotion or marketing strategies for promoting your business, or hire a company to handle it”, she said
The actor and filmmaker made the comments amid box office records of N1 billion and N2 billion set by actress Toyin Abraham, and Funke Akindele.
